Création du module de formation. Une toute nouvelle collection de 14 parfums de style apothicaire,
tous nés du directeur créatif et designer extraordinaire, Alessandro Michele.

“The idea that some primary scents of perfumery, like the essences of the flowers,
the green scent of some plants could be joined to atmospheres, linked to memories.
And also link to the idea that a perfume in an alchemical way can through a scent bring
you back to a different place, through a sense so strong and so important for every human being,”

Alessandro Michele.